“You're not supposed to give people what they want, you're supposed to give them what they don't know that they want yet.” - Diana Vreeland (1903-1989)
I consider myself as a creative communication designer, experienced in communication design based on creative and design languages, through design mediums.
My idea is to challenge perceptions about what and who graphic design is for. To explore how it connects with all other things and the value it brings. I work through idea 'visually' and believe that not all design needs to 'communicate literally', sometimes the way it makes you feel is enough.
The objective is to create a different type of communication and elements of design to enhance its aesthetic on philosophical commotion of function. By applying creative, critical thinking and technology to these different channels then turn them into a variety aspect of creativity. Im trying to change people's perceptions and generate the ways to communicate effectively to the future.
To help our clients also people live across different platforms. They are always idea we can deliver with the full range of creative services from design inception through execution of graphic communication design. In a way to integrate the needs of people, the possibilities of technology, and the requirements for serving people what they don’t know that they want just yet. To bring client solutions of the both appropriated and timeless with the new forms of medium innovation that resonate with their target audiences.
I have been advocating the process as an alternative to a purely analytical approach to problem solving. Finding fresh, new insights, creative solutions to problem but in a way that puts people and their needs first. Instead of starting with a problem, I always start with observation. It's informed by an understanding of the culture and the context surrounding of a problem, what they need rather than the problem.
It is my belief that good communication design is really about solving problems and more than the aesthetic associated with products and services. Likewise, it’s strategic function that focuses on what people dream of, then crafts experiences across the full brand ecosystem that are meaningful and relevant for customers.
W H Y M E ?
"Clear thinking & Great idea are the foundation."
W O R K E X P E R I E N C E S
• The Siam Cement Group (SCG)
• Sunshiner Creative House
• Sunshine Etcetera Co., LTD.
• Fareast DDB Thailand
E D U C A T I O N B A C K G R O U N D
• Central Saint Martins MA Communication Design
• Silpakorn University BA Visual Communication Design